Black Friday is fast approaching, and the corona crisis does not seem to affect the consumer’s desire to go shopping. How do you make the most of Black Friday?
Efficient inventory management has only become more important. What should you pay special attention to in the new WM system?
As a retailer, it can be difficult to differentiate the customer experience from competitors. With a self-service solution, store owners can optimize the in-store experience.
5 good reasons to embark on SMS marketing
#1 Your text messages are read
In most of our mail inboxes, there are a large number of unread emails. For comparison, the statistics show that we often both open and read an SMS message. Compared to e-mail campaigns with an average opening rate of 20%, a survey shows that 90% of all SMS campaigns are not only opened but also read within 3 minutes after it is received.
Upon receiving an SMS message, the receiver is most often made aware of this with a sound or a vibration. If the text is not read immediately, the phone will continue to remind the recipient that there is an unread message. This can be part of the explanation of why the opening rate is so high.
#2 Consumers are positive towards receiving SMS campaigns
Despite the fact that consumers today receive a large number of promotional offers on various channels, 75% of consumers are in favor of receiving SMS campaigns from companies.
One of the reasons why consumers do not mind receiving offers and messages from companies via SMS messages is that they have actively chosen to receive this kind of advertising. Another thing is that they can quickly unsubscribe from this service.
#3 SMS marketing works for different kind of messages
The potential in using SMS marketing is great partly because of the high opening rate, but also because of its many possible applications. Here we give you a number of examples of messages you can convey through SMS advertising.
- Offers and discount coupons
- Loyalty points
- Keep customers informed of any changes
- Personal updates on account updates
- Organizing events.
If you want to use SMS marketing for promotional messages, SMS in connection with loyalty programs can be an additional option. Today, many consumers have a positive attitude toward loyalty programs. However, they are uncertain about their number of loyalty points and active discount coupons. A total of 53% of US consumers are uncertain of how many points they have in their preferred loyalty program, a study by 3Cinteractive shows.
In this case, SMS marketing can be a good opportunity to communicate offers, coupons, and updated loyalty points to your members. The survey shows that 4 out of 10 consumers will visit the store more often if they are aware of the number of points and active coupons.
#4 Large target audience
Today it is estimated that 2.5 billion people own a smartphone. Therefore, the target audience for SMS marketing is extremely large. The trick is to collect mobile numbers and the necessary permissions to send messages. For most people, the mobile phone is a big part of everyday life. We have it with us everywhere. Besides being a large target group, there are no situations where you cannot hit your potential customers via SMS marketing.
#5 Still a pretty unexploited market
Today, companies usually use more common channels for marketing their businesses. These include email, social media and Google advertising. SMS as a marketing channel is less explored. However, there are several companies who have started using SMS advertising over the last few years.
Due to the smaller exposure, consumers are not yet as fed up with SMS marketing as they are of many other channels. It can, therefore, be an advantage to jump on the bandwagon before the same happens with SMS marketing.
Want to learn more?
Do you want to learn how to create more sales with SMS marketing? Contact us today and have a no-committal talk with one of our consultants. We might be helpful in transforming your business.
As a brick-and-mortar store it can be challenging to keep up with the growing threat from e-commerce sites. One of the keys to success is building a great customer experience.
The rush of Christmas shopping is soon upon us, and it is time to prepare brick-and-mortar stores and web stores for some busy weeks. Get three tips on how to make the most of your Christmas sales.
#1 Equip your staff with mobile Point-of-Sales
Christmas sale is often associated with hustle and bustle, long lines, and impatient customers. To create the best possible Christmas shopping experience, you can strengthen your staff with mobile POS terminals. The sales assistants will have the opportunity to be on the customer’s side from the moment the customer enters the store to a potential sale, as the staff is released from the counter.
To avoid long queues and waiting times in the store, many retailers use temporary holiday workforce. You can avoid having to invest in additional hardware and cash registers during the Christmas season if you utilize the Bring Your Own Device principle (BYOD). BYOD refers to the fact that employees can use their own mobile devices as sales terminals. Your temporary workforce can, therefore, associate their smartphone with your existing POS solution, inventory and payment terminals. All they have to do is install your software in the form of an app, and then everything is set up for mobile sales.
Watch a video of a sale completed with a mobile POS.
#2 Attract more customers to your store with SEO
Today, Search Engine Optimization (SEO) is even more important due to digitalization and the change in customer behavior. The purpose of Search Engine Optimization is to be visible, when consumers make searches online, e.g. on Google. In today’s digitalized world, the “showrooming” trend, where consumers check out an item in the store before purchasing online, has been replaced with “webrooming”. Webrooming is the opposite of showrooming, where consumers search for information online before they buy the item in a brick-and-mortar store.
Webrooming proves that the customer journey often starts online. This means, that you need to work on improving your rank in search engines to become more visible to your potential customers.
#3 Optimize your customer journey
Customers today expect a streamlined integration on all sales channels. To offer your customers with the ultimate Christmas omnichannel experience, it is essential that you take a closer look at your supply chain.
Your retail business should offer click and collect, returns to store and ordering items across stores. To provide this kind of service, the customers should have real-time order and inventory information from the web store as well as the Sales Assistants that serve them in the store. Additionally, customers should have the opportunity to track packages to make sure the presents are delivered in time for Christmas.
Get additional tips to increase your revenue – all year round
Download NaviPartner’s full guide with 30 tips that can help retailers boost sales. The tips include knowledge about retail trends, tips for e-commerce, tips for physical stores and customized tips for weddings and anniversaries.
The POS system NP Retail has once again been certified for Microsoft Dynamics. The certification means that the solution meets Microsoft’s certification requirements.
As an IT supplier, customer safety is our first priority. As a proof of our work on safety and operation, NaviPartner has achieved a number of certifications.