Do your customers receive their receipts digitally after a purchase? With digital receipts, both brick-and-mortar stores and web stores can achieve higher customer loyalty and upsale with only a few resources.
Watch a video of digital receipts with recommended products.
Why digital receipts?
In brick-and-mortar stores, printed receipts are much more common than the digital ones. In contrast, e-commerce sites send digital receipts to their customers after every purchase as an order confirmation. Both physical stores and web stores can, however, exploit the potential in digital receipts for increased revenue and retention of loyal customers.
Compared to regular e-mail campaigns with an average open rate of 17.19 %, e-mails containing digital receipts have an open rate of 70.90 %. Since the customer has made a purchase from your (online) retail store, the customer already is committed to your product and brand. Therefore, you can use that momentum for a number of initiatives via digital receipts:
- Create upsale of related products
- Offer discount code to stimulate future purchases
- Create a feedback function
- Promote your social media accounts
- Inform about updated loyalty points.
Digital receipts with recommended products
Take advantage of digital receipts by recommending products to your customers. When purchasing a product in your physical store or web store, it can be beneficial to recommend a product that relates to the latest purchase. In order to make the product even more attractive to the customer, you can even visualize that the product is on sale.
The recommended products displayed on the receipts are easily and quickly generated using Machine Learning technology. Lined with previous transactions and product combinations, the technology is helpful in recommending products that customers have previously purchased at the same time.
Transform your business in 2019
Do you want to meet your customers’ expectations of today’s in-store experience? In order to transform the user experience, it is important to look at the way you interact with your customers. In the world of technology, there has been a development of retail tools, which enhance the in-store shopping experience. You can learn more about the trends for the year 2019 here.
Want to learn more?
Do you want to learn more about the potential in using digital receipts? Contact us today and have a non-committal talk with one of our consultants. We might be helpful in transforming your business.