Sport 24: Chain of Sporting Retailers

Five years ago, Sport 24 was looking to upgrade their POS system and expand their business with a new Outlet-concept. Sport 24 chose NaviPartner’s combined ERP and POS solution.

Chain with shops, outlets and online stores

Sport 24 consists of 45 Sport 24 stores located in the bigger Danish cities and large shopping centres, 43 Sport 24 outlet stores in the rural areas in Denmark and nine Business/Team departments. Additionally, the company has several different online stores to support various concepts. For these reasons, Sport 24 needed a reliable and stable retail solution to support all their stores and online stores in one complete solution.

“We chose NaviPartner because of their retail solution with Microsoft Dynamics NAV integration, which meets all our requirements when it comes to retail. At the same time, we run the solution on a hosted platform maintained by NaviPartner, and that provides us with a feeling of safety since we know we will never miss a sale due to system crashes.“ – Frank Kipper Jensen, IT Manager at Sport 24.

Sport24 store entrance

Try out NaviPartner’s POS solution with Dynamics NAV.

Two female employees in blue clothes smiling

Custom-designed adaptions

Ever since the NP Retail implementation five years ago, Sport 24 has received a series of custom-designed adaptions in connection with the online store integration such as back office-routine optimization, financial routines as well as an invoice system.

“I am extremely satisfied with the solution. We have had a close partnership and NaviPartner has provided us with a tailor-made solution specifically for our needs. They have also been very accommodating in the development of solutions with third parties. Recently, we implemented our Business Intelligence-solution and NaviPartner provided us with information from Dynamics NAV’s knowledgebase via a continuously updated backup that the BI-solution in Microsoft Azure can connect to”, elaborates Frank Kipper Jensen, IT manager at Sport 24.

Picture of Frank Kipper Jensen

“It is important to have a partner who is able to understand our business and develop it further. Together with NaviPartner, we have developed a wide range of functionalities since we started working together, and every one of those initiatives has been profitable for our business.”

– Frank Kipper Jensen, IT Manager, Sport 24

Multi shop

NaviPartner has implemented their Mult shop-module on our site. This has enabled us to control all online store related data 100% in Dynamics NAV. This means, that all information such as stock information, product descriptions, parameters concerning pictures, categories etc. is accessible for everyone and we can manage it centrally.


As we speak, we are underway with the MobilePay POS-integration, which will be a part of our payment flow and registered automatically in the exact same way as the other payment methods in the retail solution. NaviPartner has ensured a fast implementation by collaborating closely with Danske Bank and us.

Members club

Together with NaviPartner we have custom-designed our members club Sport 24 VIP. The members club gives customers the opportunity to earn bonuses when shopping in our various concept stores. We have had our members club in three years and we currently have more than 160,000 members.

Support agreement

We have a support agreement with NaviPartner. Their hotline is the primary support channel for all of our stores. The stores can call them or create a case quickly by clicking a shortcut directly on the cash register. A good solution that makes daily administrative tasks easier for us.

Get started today. Hear more about NP Retail.