Sport 24: Chain of Sporting Retailers

When Sport 24 was looking to upgrade their POS system and expand their business with more stores and a new Outlet-concept, they chose NaviPartner’s combined ERP and POS solution.

A retail chain with shops, outlets and online stores

Today 5 years later, Sport 24 has grown into a retail chain with 180 stores. The original Sport 24 stores are located in the bigger Danish cities and large shopping centres, and the Sport 24 outlet stores are located in rural areas. Additionally, the company has several different online stores to support various B2C and B2B concepts. Therefore it is crucial for Sport 24 to have a reliable and stable omnichannel solution to support all their stores and online stores in one complete solution.

“We chose NaviPartner because of their retail solution with Microsoft Dynamics integration, which meets all our requirements when it comes to retail. At the same time, we run the solution on a cloud platform maintained by NaviPartner, and that provides us with a feeling of safety since we know we will never miss a sale due to system crashes.“ – Frank Kipper Jensen, IT Manager at Sport 24.

Sport24 store entrance

Try out NaviPartner’s POS solution with Dynamics NAV.

Two female employees in blue clothes smiling

Custom-designed adaptions

Ever since the NP Retail implementation five years ago, Sport 24 has optimized their solution with custom-designed adaptions for their online store integration such as back office-routine optimization, financial routines as well as an invoice system.

“I am extremely satisfied with the solution. We have had a close partnership and NaviPartner has provided us with a solution that fits our needs. They have also been very accommodating in the integration of solutions with third parties. We implemented a Business Intelligence-solution and NaviPartner provided us with a connector from our Dynamics’s database via a continuously updated backup that the BI-solution in Microsoft Azure can draw data from”, elaborates Frank Kipper Jensen, IT manager at Sport 24.

Picture of Frank Kipper Jensen

“It is important to have a partner who is able to understand our business and develop it further. Together with NaviPartner, we have developed a wide range of functionalities since we started working together, and every one of those initiatives has been profitable for our business.”

– Frank Kipper Jensen, IT Manager, Sport 24

Multi shop

NaviPartner has implemented their Mult shop-module on our site. This has enabled us to control all online store related data 100% in Dynamics. This means, that all information such as stock information, product descriptions, parameters concerning pictures, categories etc. is accessible for everyone and we can manage it centrally.

Mobile payments

Our solution is integrated with mobile payments. The integration is a part of our general payment flow and mobile payments are registered automatically in the exact same way as the other payment methods in the retail solution. NaviPartner ensured a fast implementation by collaborating closely with our bank and us.

Loyalty program

Together with NaviPartner we have custom-designed our loyalty program Sport 24 VIP. Members get the opportunity to earn bonuses, free delivery from our online stores and digital receipts. We have had our members club for five years and we currently have more than 250,000 members.

Support agreement

We have a support agreement with NaviPartner. Their hotline is the primary support channel for all of our stores. The stores can call them or create a case quickly by clicking a shortcut directly on the cash register. A good solution that makes daily administrative tasks easier for us.

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