Sport 24: Chain of Sporting Retailers

When Sport 24 was looking to upgrade its POS system and expand with more stores and a new Outlet-concept, they chose the combined ERP and POS solution, NP Retail.

A retail chain with shops, outlets and online stores

Today Sport 24 has grown into a retail chain with 180 stores. The original Sport 24 stores are located in the bigger Danish cities and large shopping centers, and the Sport 24 outlet stores are located in rural areas. Additionally, the company has several different online stores to support various B2C and B2B concepts. Therefore it is crucial for Sport 24 to have a reliable and stable omnichannel solution to support all their stores and online stores in one complete solution.

“We chose NaviPartner because of their retail solution with Microsoft Dynamics integration, which meets all our requirements when it comes to retail. At the same time, we run the solution on a cloud platform maintained by NaviPartner, and that provides us with a feeling of safety since we know we will never miss a sale due to system crashes.“ – Frank Kipper Jensen, IT Manager at Sport 24.

“It is important to have a partner who is able to understand our business and develop it further. Together with NaviPartner, we have developed a wide range of functionalities since we started working together, and every one of those initiatives has been profitable for our business.”

– Frank Kipper Jensen, IT Manager, Sport 24

Custom-designed adaptions

Ever since the NP Retail implementation, Sport 24 has optimized their solution with custom-designed adaptions for their online store integration such as back office-routine optimization, financial routines as well as an invoice system.

“I am extremely satisfied with the solution. We have had a close partnership and NaviPartner has provided us with a solution that fits our needs. They have also been very accommodating in the integration of solutions with third parties. We implemented a Business Intelligence-solution and NaviPartner provided us with a connector from our Dynamics’s database via a continuously updated backup that the BI-solution in Microsoft Azure can draw data from”, elaborates Frank Kipper Jensen, IT manager at Sport 24.

Loyalty program

In five years our loyalty program, Sport 24 VIP, has grown from 200,000 to 800,000 members. Members earn bonuses across channels, get free delivery from our online stores, and receive digital receipts. They also get customized offers delivered by marketing automation and personification services.


We implemented NaviPartner’s multishop module on our site. This enables us to control all online store related data in Dynamics. All information such as stock information, product descriptions, parameters concerning pictures, categories, etc. is accessible for everyone and we can manage it centrally.

Support agreement

We have a support agreement with NaviPartner. Their hotline is the primary support channel for all of our stores. The stores can call them or create a case quickly by clicking a shortcut directly on the cash register. A good solution that makes daily administrative tasks easier for us.

Mobile payments

Our solution is integrated with mobile payments. The integration is a part of our general payment flow and mobile payments are registered automatically in the exact same way as the other payment methods in the retail solution. NaviPartner ensured a fast implementation by collaborating closely with our bank and us.

Get started today. Hear more about NP Retail.