Facial recognition can be used for associating memberships with a picture instead of a plastic card. This is how facial recognition works in NP Entertainment.

At an attraction a customer wants to purchase a membership, so the sales person hits the “Tickets” button, and then “Club-VIP”. The sales person fills in the name and email of the new member. At the top of the screen he presses the dotted line, and chooses “Take Picture”. A new window pops up and turns on the webcam. The sales person captures a photo, presses ”Save”, and ”OK”. This creates a new sales line in the POS. The sales person goes to payment, chooses a payment method, and finally ”OK”.

When the customer returns a couple of months later her membership can be verified in ”Member Arrival”. As the sales person presses the ”Identify” button the webcam captures an image of the customer. Now details about the member appear on the screen. The sales person hits ”OK” and the member can go enjoy the exhibition.

Let’s go to Business Central and see some of the data all this has created. In Business Central, navigate to “Departments”, then ”Member” in the ”Retail Add Ons” section. And finally ”MCS Faces”. This leads to a page where all the images taken by the facial recognition feature are stored. Amongst other things you can see the program’s guess at the gender and age of the members. Which as an example can be used for creating targeted marketing content.

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