The summer months can be a rough time for retailers. However, they do not need to worry – there are great possibilities to improve sales during the off-season. Here are three ways on how to do so.
#1 Be extraordinary and be seen
The hot summer weather puts a hold on the customers’ need for shopping, which in worst cases can affect the sales in brick-and-mortar stores. A way to avoid this is to turn the problem into an opportunity and take advantage of the hot weather by taking the business and items outside.
Retailers need to take a look at the calendar and see if there are any activities/events that would fit their business and target group. As an example, they could set up a pop-up store on a market or be present at an event, where their customers are present. In this way, they can differentiate themselves from their competitors by being present and be seen at a location where their customers are. The retailers who have a mobile Point of Sale system can always perform sales regardless of the location of the customer and thereby deliver great customer service without being dependent on the POS system back in the store.
#2 Extend the customer base with a referral program
Whether a retailer has an existing loyalty program or is in the process of considering one, the summer months are the perfect time to either extend or start this initiative.
Retailers can both extend their customer base or kick start an upcoming customer club with a referral program. The program is simple. It is all about existing and potential customers. When the customer brings a potential customer to the store, he or she can be rewarded with a discount or a gift. Likewise, the new customer can get a discount on their first buy if they sign up to the membership program. By doing so, the retailers get their existing customers to drop by the store or web store and at the same time extend their existing customer base with new incoming customers.
#3 Run a flash sale – both online and in the store
Retailers can get a quick boost in their revenue by promoting a 48-hour summer sale. By putting a time limit on the sale, it activates the customers and let them know about the sale in time. At the same time, it leaves enough time to send out e-mail reminders to the customers both before and during the period of the flash sale.
If the flash sale should make a serious impact on sales, retailers can benefit from combining online and offline sale. In this way, they can provide their customers with a true omnichannel experience, where the customers have the opportunity to use vouchers online or directly in the store. This combination will improve the overall customer experience and also the revenue of retailer.
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