How to improve sales during the summer

June 1, 2019
How to boost sales during summer

The summer months can be a rough time for retailers. However, there is no need to worry – there are great possibilities to improve sales during the off-season. Here are three ways how to do so.

How to boost sales during summer

#1 Be extraordinary and be seen

The hot summer weather puts a hold on the customers’ need for shopping, which in worst cases can affect the sales in brick-and-mortar stores. A way to avoid this is to turn the problem into an opportunity and take advantage of the hot weather by taking the business and items outside.

Take a look at the calendar and see if there are any activities/events that would fit your business and target group. As an example, you could set up a pop-up store on a market or be present at an event, where your customers are situated. In this way, you can differentiate yourself from your competitors by being present and be seen at a location where your customers are. Equipped with a mobile point-of-sale system, you can always perform sales regardless of the location of the customer and thereby deliver great customer service without being dependent on the POS system back in the store.

Learn more about mPOS here »

#2 Extend the customer base with a loyalty program

Whether you have an existing loyalty program or is in the process of considering one, the summer months are the perfect time to either extend or start this initiative.

Retailers can both extend their customer base or kick-start a loyalty program with coupons, that can be saved directly on customers’ wallet on iPhone and Android. For new members, you can offer a coupon whenever they sign up. With members in the program, you have the opportunity to send them notifications with coupons directly to their smartphones. You also have the opportunity to automatically offer a discount through tokenization. With tokenization, you can easily and safely save your members’ payment data on their customer account. This will provide the customers with a seamless buying experience when they visit your store.

For both new and existing customers, the coupons should work as a strong incentive to stop by your store. Watch how you can offer discounts with tokenization in the video below.

Watch a video of how to offer a discount with tokenization.

#3 Run a flash sale – both online and in the store

Get a quick boost in your revenue by promoting a 48-hour summer sale. By putting a time limit on the sale, it activates the customers and let them know about the sale in time. The sale should be announced on social media to be sure to reach potential customers.

If the flash sale should make a serious impact on sales, you can benefit from combining online and offline sale. In this way, you can provide your customers with a true omnichannel experience, where the customers have the opportunity to use vouchers online or directly in the store. This combination will improve the overall customer experience as well as the revenue.

Michael Garver Burgaard

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