The rush of Christmas shopping is soon upon us, and it is time to prepare brick-and-mortar stores and web stores for some busy weeks. Get three tips on how to make the most of your Christmas sales.
#1 Equip your staff with mobile Point-of-Sales
Christmas sale is often associated with hustle and bustle, long lines, and impatient customers. To create the best possible Christmas shopping experience, you can strengthen your staff with mobile POS terminals. The sales assistants will have the opportunity to be on the customer’s side from the moment the customer enters the store to a potential sale, as the staff is released from the counter.
To avoid long queues and waiting times in the store, many retailers use temporary holiday workforce. You can avoid having to invest in additional hardware and cash registers during the Christmas season if you utilize the Bring Your Own Device principle (BYOD). BYOD refers to the fact that employees can use their own mobile devices as sales terminals. Your temporary workforce can, therefore, associate their smartphone with your existing POS solution, inventory and payment terminals. All they have to do is install your software in the form of an app, and then everything is set up for mobile sales.
Watch a video of a sale completed with a mobile POS.
#2 Attract more customers to your store with SEO
Today, Search Engine Optimization (SEO) is even more important due to digitalization and the change in customer behavior. The purpose of Search Engine Optimization is to be visible, when consumers make searches online, e.g. on Google. In today’s digitalized world, the “showrooming” trend, where consumers check out an item in the store before purchasing online, has been replaced with “webrooming”. Webrooming is the opposite of showrooming, where consumers search for information online before they buy the item in a brick-and-mortar store.
Webrooming proves that the customer journey often starts online. This means, that you need to work on improving your rank in search engines to become more visible to your potential customers.
#3 Optimize your customer journey
Customers today expect a streamlined integration on all sales channels. To offer your customers with the ultimate Christmas omnichannel experience, it is essential that you take a closer look at your supply chain.
Your retail business should offer click and collect, returns to store and ordering items across stores. To provide this kind of service, the customers should have real-time order and inventory information from the web store as well as the Sales Assistants that serve them in the store. Additionally, customers should have the opportunity to track packages to make sure the presents are delivered in time for Christmas.
Get additional tips to increase your revenue – all year round
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