HTTPS – it is time to secure your site with an extra ”s”

May 29, 2017
Man sitting at a laptop with a lot of speech and padlock to illustrate data security

In order to create a more secure internet, Google is requiring that websites install an SSL certificate that adds an “S” to HTTP in their address bar. If you don’t follow suit, it can end up having big consequences for your business. This is how to get started.

Man sitting at a laptop with a lot of speech and padlock to illustrate data security

Google has great power over the internet as they can decide who finds your website. They act in the interests of the user when they help them in their search for the most relevant websites, and now also the most secure. It was in late 2014 that Google first announced they would reward websites with SSL certifications with higher rankings in search results. Google is now doing so and has taken even further actions against non-secure websites. So, if you do not want to risk being left out of search results or even scare away your customers, it is time to install an SSL certificate.

How does the SSL certificate affect your business?

Soon, HTTPS will be so widely recognized among users that displaying the right address bar can be crucial to your business. An SSL certificate is particularly crucial for all types of e-commerce sites, as security is an issue when you exchange payment and delivery information. This is also why Google is most concerned with e-commerce sites. However, any website that offers user or member profiles, information in the form of newsletters or downloads in exchange for personal information such as an e-mail address will also be affected if they do not get on board. Because in either case, an SSL certificate shows your visitors that they are on a safe and secure website.

Why is it so crucial now

Since January 2017, it has become very visible to the user whether or not they visit a secure connection as Google has rewarded these with a green padlock in the browser’s address bar as well as the term “safe” in Chrome. If on the other hand, you do not yet have an SSL certificate, this will be shown as a small “i” for further information instead of a padlock. The user can click on both icons for further information which will state whether or not the site is secure. In addition to this new visible distinction in the address bar, it also has implications for companies using AdWords or Google Shopping where it is no longer possible to create ads without an SSL certificate.

Two screenshots of address link on website with Secure and Not secure

What exactly is an SSL certificate?

SSL stands for Secure Socket Layer, which is a standard security technology that encrypts the information exchanged between a web server and a web browser. This means that websites with an SSL certificate can guarantee that the user’s personal information entered on the site will not fall into the wrong hands. This is, of course, important in relation to credit card information, but it is also relevant for personal information used for various types of registrations and inquiries. The certificate itself can be issued by a certificate authority, who verifies the identity and legitimacy of the company or individual who requests the certificate.

How to get your SSL certificate

If NaviPartner is hosting your web store, we can help you secure your website and change HTTP to HTTPS with an “s” for secure. And the good news is, that it is not so difficult to change HTTP to HTTPS with an “s” for secure. The SSL certificate comes in three classifications, however, for most customers (who are not national banking systems or similar) a standard certificate will suffice. To get a standard SSL certificate you need to obtain it from a certificate provider and install it on the server. An SSL certificate costs an annual fee paid to the certificate provider if you do not need help with the setup.

You can contact NaviPartner for further information.

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