Why is Magento the best e-commerce platform?

November 4, 2015

E-commerce is constantly growing and the future of retailing will highly be focused on omnichannel solutions. With Magento’s numerous features, you will have the best conditions to be up-to-date with future growth and development.

According to a research conducted by aheadWorks, Magento is the world’s leading e-comerce platform with a market share of 30%. Magento is dominant in especially Western Europe and Scandinavia.

The total amount of sales online in 2014 was $839 billion. In 2015, Euromonitor predicts a growth of 18%, which will give total sales of $994 billion in 2015.

Growth in e-commerce require omnichannel focus

Although e-commerce is a growing market, it does not mean that consumers are not visiting the brick and mortar stores. The retailing industry will move towards an even bigger focus on omnichannel solutions to create a seamless experience and connect e-commerce with in-store shopping.

Magento offers great tools for omni-channel

Magento delivers countless of omnichannel tools with a large amount of extensions. When using Magento it is possible to purchase online and collect the product in the brick and mortar store. Click & collect is a global trend where the online and offline channels are synchronized. Deloitte predicts that the number of click and collect locations in Europe will reach half a million in 2015, a twenty percent increase on the previous year.

In addition, mobile commerce is growing rapidly. According to Criterio, mobile is 29% of e-commerce transactions in the US and 34% globally. Criterio also states that by the end of 2015, mobile share is forecast to reach 33% in the US and 40% globally. It is, therefore, essential to have a clear presence online and an e-commerce platform tailor-made for mobile devices. Magento can provide exactly that as the platform’s responsive design works smoothly on any device.

A web store ready for growth

There are many reasons why Magento is the most used platform globally. It is a solution highly geared for future growth as you have the opportunity to display 500,000 products on one page alone as well as managing 80,000 orders an hour. You can also add more web stores in the same solution and apply more than 5,000 extensions when your business is growing.

Save money on your marketing budget

With Magento comes very strong SEO-tools. It is vital for web stores to rank highly on Googles search results and digital marketing and advertising can easily be a costly affair. Magento’s SEO-features can make the difference and at the same time save you money on your digital marketing budget.

Consumers can use their preferred payment method

One of the things making Magento attractive is that it can facilitate all the different payment methods available. This prevents potential lost sales. Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year according to Business UK Insider.

Shopify also states that FreshGigs saw a 15% increase in their checkout process simply by enabling the option to pay with American Express which was not offered before. The Magento platform provides the customer with the opportunity to pay with their preferred payment method, either if it is Visa, Visa Electron, MasterCard, or Paii through the gateway QuickPay.