In this video about tokenization, you learn how tokenization is a secure way of handling payment data and enables a seamless purchase journey.
Ann has decided to buy a top in the “Girls” web store. During check out, she signs up for a customer account. Her tokenized payment data is saved with the account.
Later that week she visits a physical “Girls” store and uses her credit card when buying a dress. The system recognizes Ann and she automatically gets a 10 percent discount at the same time loyalty points are added to her customer account. Ann receives a message with updated points and suggestions for upsell based on both her purchases.
Not only is tokenization a secure way of handling sensitive information such as payment data. It also gives customers the experience of a seamless purchase journey.