How many times has it happened to you, as a customer, to walk into a store, and the salesperson would ask you to join a membership program, to which you agree, but after a few seconds, you give up because the member registration process seems too lengthy or complicated? Or even worse, you see a long form and tell the salesperson you’ll fill it out later because you don’t have time at the moment, and then you never actually do it. Sounds familiar, right? Today, where customers prioritize simplicity and convenience, a complex sign-up process can easily lead to missed opportunities.
But what if the process of signing up for a membership could be as simple as a few taps on your customer’s phone? No long forms or waiting in line. This not only improves the customer experience, but also provides your store with valuable data, helping you better understand your members and offer them personalized service.
In collaboration with Vipps MobilePay, NaviPartner has introduced a simpler and faster solution for registering new members and identifying existing ones. This new feature will not only help you grow your membership base but also enable you to collect valuable and high-quality data about your members. In this blog, we will explain how this feature works, how it can enhance your customers’ experience, and how it enables you to gain a better understanding of the customers.
1. Simplify and enhance the member registration process with Vipps MobilePay
Although it is well-known for enabling fast and secure mobile payments in Denmark and Norway, Vipps MobilePay also offers additional features designed to streamline business operations. One such feature allows businesses to collect valuable customer information using only a phone number, thereby improving the existing member registration process.
This feature accelerates and simplifies the entire process of registering new members for your membership programs, while ensuring high data accuracy. Instead of manually asking customers for details, such as their name, email, or address, employees can send a request to the Vipps MobilePay app with just one click.
The app ensures that the provided information is accurate and complete, eliminating errors and saving valuable time for both the customer and the salesperson. Additionally, customers can view the information they’ve shared and with whom, thus promoting transparency and trust. In this way, you will offer your customers a seamless, efficient experience while boosting your operational efficiency and ensuring the reliability of your customer data.
2. How does the member registration process look in practice? Instant sign-ups, secure data storage!
To help you better understand how this feature works in practice, we’ve outlined the key steps a customer would go through to join your membership program. This process not only shows how easily customers can become part of your membership program, but also how you can identify existing members. It’s important to highlight that, in order to provide this functionality to both new and existing clients, we’ve integrated the Vipps MobilePay app with the Microsoft Dynamics 365 Business Central solution. This ensures that all customer data collected during the enrollment process is securely stored.
Here’s how the process works:
Get the customer’s Vipps/MobilePay ID:
If you have a 2D QR code scanner, simply scan the customer’s Vipps or MobilePay personal QR code. No scanner? No problem – ask the customer for their phone number.
Verify membership status:
Use the phone number to check if the customer is already registered as a member in your internal system.
Send membership request (if necessary):
If the customer isn’t a member, the salesperson sends a notification to their phone, inviting them to join the membership program.
Customer confirmation:
The customer opens their Vipps/MobilePay app, shares the required details, and completes the registration process with just a few taps.
Data storage:
Once the customer registers, the app confirms the successful enrollment. The provided information is automatically sent to and securely stored in Microsoft Dynamics 365 Business Central.
3. All important data of your customers in one place in just a few clicks
As mentioned earlier, the integration of Microsoft Dynamics 365 Business Central with the Vipps MobilePay app provides a simple and efficient method for collecting essential customer information during the registration process. When a customer provides their phone number, the system can automatically request a range of details directly from their app. This includes information like the customer’s name, birthdate, and email address, as well as their primary address and up to two additional addresses.
Beyond just personal information, this feature also allows businesses to request consents for various types of communication. Customers can easily provide their approval for receiving information via email and SMS, consent to digital marketing communications, and even agree to receive personalized offers. This means that businesses can eliminate the need for follow-up requests, ensuring that they have all the necessary details to engage with customers right from the start.
What’s more, businesses have full control over the process. They can decide which pieces of information or consents are optional or mandatory, ensuring that the data collection process aligns with their specific needs. This capability not only simplifies the registration process but also enhances customer experience by making everything straightforward and transparent.
Check out our video below to see how the integration of the Vipps MobilePay app with the Microsoft Dynamics 365 Business Central solution works, and how customer information is gathered and stored within the system.
4. The six reasons why Vipps MobilePay is the ideal solution to improve your current member registration process
Although it’s clear from the previous text why Vipps MobilePay is an ideal solution for growing your membership base, here are 6 key advantages that set it apart from other solutions:
No passwords required:
Customers can easily access their accounts through the Vipps or MobilePay app without the need to remember or reset passwords, saving time for both your customers and support team. This significantly simplifies the member registration process, as it doesn’t require long forms, too many steps, or waiting in line.
Better customer insights:
When customers register using Login, they consent to share their details with you, giving you deeper insights into who your customers are.
Verified high-quality data:
Vipps MobilePay provides verified, high-quality end-user data that outdoes everyone else in the field.
One account per person:
Each individual can only have one Vipps MobilePay account, ensuring that customers are accurately identified and reducing the risk of fraudulent registrations.
Consistently verified data:
Even if customers don’t complete all form fields, the data provided through Login is always verified, ensuring you always have accurate and reliable information.
Boost sign-ups:
Complex and time-consuming registration processes often lead to customer drop-off. With this app, the process is simplified to just a few clicks, significantly increasing the likelihood of successful sign-ups.
5. Don’t let incorrect technology ruin the experience of your customers
We hope you found our blog informative and that it provided valuable insights into how to improve your member registration process with Vipps MobilePay. If you would like to learn more about this feature, feel free to contact us. We would be happy to schedule a meeting with our experts to discuss how our solution can meet your specific needs and drive your business forward.
Additional information: This functionality is currently available only in the Danish, Norwegian, Swedish, and Finnish markets, as the Vipps MobilePay app is exclusively accessible within these regions.