To streamline and centralize its retail operations, BonBon-Land implemented our NP Retail (Point-of-Sale) solution across more than 50 devices throughout the amusement park. The system supports a wide range of sales activities – from ticket sales at the park entrance to merchandise sales in the shop and food and beverage transactions in the on-site restaurant. Built on Microsoft Dynamics 365 Business Central, NP Retail ensures that all sales data, whether from ticketing, merchandise, or F&B, is recorded and stored in one centralized system. This gives BonBon-Land employees a full visibility of sales across all channels in real time, enabling smarter decision-making.

To enhance service flexibility, BonBon-Land also implemented our NP mPOS (Mobile Point-of-Sale) solution, allowing staff to assist guests directly on the shop floor or anywhere in the park. Taking this approach a step further, BonBon-Land introduced our NP Store Assistant solution. With this tool, employees can provide detailed product information and avoid leaving the customer on the shop floor. Using mobile devices, they can instantly check item availability in-store or in the warehouse, restock from suppliers, and access product prices, without needing to return to a desktop terminal. This empowers staff to focus entirely on guest needs and deliver a seamless, customer-first experience throughout the park.

Understanding that efficient membership management directly impacts retention rates and visit frequency, BonBon-Land decided to implement the latest version of our NP Member Management solution, along with additional features designed to provide deeper insights into guest behavior. Memberships can be purchased either through the BonBon-Land website or at the park entrance. During the purchase process, visitors can choose from three membership tiers – Gold, Silver, or Bronze – each offering a different set of benefits for the cardholder. Whether purchased online or on-site, all systems are fully integrated, with member data seamlessly stored in Microsoft Dynamics 365 Business Central.

To further enhance member engagement, BonBon-Land introduced visit-based rewards that incentivize repeat visits to the park. For example, a free photo is given on the 5th visit. Depending on their membership level, members also receive discounts for bringing a guest in May or October, as well as discounts on food, beverages, and souvenirs inside the park. In addition, they benefit from discounted accommodation at selected nearby partner hotels.

Another specific integration included in this project is the connection with the park’s parking system. All Gold and Silver members receive free parking on weekdays, simply by registering their vehicle before exiting the park. To make the membership experience even more convenient, BonBon-Land also implemented our NP Digital Wallet solution. This allows members to store their seasonal pass directly on their phone, eliminating the need to carry a physical card. Guests simply scan their digital pass at the park entrance for a fast and hassle-free experience.

As BonBon-Land’s core mission is to create unforgettable family experiences, the park offers more than just fun attractions, and it also includes an on-site restaurant where guests can enjoy meals and take a relaxing break during their visit. To support seamless restaurant operations, BonBon-Land implemented several of our solutions that are fully integrated within the park’s broader IT ecosystem, including NP Retail and NP Pay. However, one of the key components in the restaurant’s digital setup is the implementation of our NP Kitchen Display System (KDS). The NP Kitchen Display System enables the restaurant to operate efficiently and is fully integrated with Microsoft Dynamics 365 Business Central, where all related data is stored.

Here’s how it works in practice: A guest places an order for food and drinks at the restaurant counter. The staff member enters the order into the system, which immediately sends the information to the kitchen. Kitchen staff then see the order displayed on dedicated screens, broken down by food station, drink station, and packing station. Once the food and beverages are prepared, they are sent to the packing station, and the guest receives an SMS notification letting them know that their order is ready for pickup. This setup allows park visitors to continue enjoying the park’s attractions without having to wait around at the restaurant. They are only required to return when their order is fully prepared, maximizing their time in the park.

Another helpful feature built into the system is a real-time overview screen that displays the status of all orders. For example, if a burger has been in preparation for more than 20 minutes, that item will start blinking red on the screen. At the same time, the system sends an automated SMS alert to the supervisor, prompting them to check the status of the delayed order and ensure it is completed promptly. This fully integrated solution not only improves restaurant efficiency but also enhances the overall guest experience by minimizing wait times and providing smooth, transparent communication between staff and visitors.

The implementation of Microsoft Dynamics 365 Business Central and NaviPartner’s industry-specific solutions at BonBon-Land was completed in six months, fully aligned with the planned budget and timeline. By adopting these new technologies, BonBon-Land has improved every aspect of its operations – from ticket and membership sales to the daily management of its on-site restaurant and retail store.

With all data now centralized in a single ERP system, the park has gained greater visibility and control over its business. Teams can now access real-time insights into visitor behavior and overall performance, providing a solid foundation for smarter, faster decision-making. One of the biggest improvements is that staff can now fully focus on delivering exceptional visitor experiences. Whether they are serving a guest on the shop floor or in the restaurant, all necessary information is available on a mobile device, enabling seamless, guest-centered service across the entire park.

Since the entire infrastructure now runs on Microsoft technology and the latest NaviPartner solutions, BonBon-Land has significantly increased the stability, security, and scalability of its IT environment. This means the park can easily expand its system with new functionalities and continue to innovate in response to the evolving expectations of modern visitors and ongoing business development.

Although the main implementation phase is now complete, BonBon-Land continues to look ahead. New functionalities are already being planned, such as QR code food ordering, which will allow guests to place orders from anywhere in the park without needing to visit the restaurant. Once the order is ready, the guest will receive an SMS notification. These QR codes will also be linked to specific tables, allowing guests to reserve a table in advance and enjoy their meal without waiting in line.