Framing the future of visitor engagement
at MUNCH Museum with NP Attraction
The MUNCH Museum, the largest single-artist museum globally and a world-renowned cultural hub, converges history, art, and culture to welcome a daily influx of over 8,000 visitors. With a resolute ambition to elevate the visitor experience, both in the physical and digital realms, and a vision to ensure seamless access control and streamlined operational management, MUNCH chose Navipartner and the NP Attraction suite, to take a central part of the transformative endeavor.
Yearly visitors
Daily visitor footfall
The Need
A solution to match the towering ambitions for the new MUNCH museum
The challenge: Achieve
the unparalleled scalability
On October 22, 2021, Oslo’s waterfront welcomed the grand unveiling of a bespoke museum, purpose-built to house the world’s most extensive collection of Edvard Munch’s art. The new MUNCH Museum stands as the premier destination for immersing oneself in the life and artistry of Edvard Munch.
With the new museum, came also very high ambitions for the worlds largest single-artist museum. An IT partner was sought to support the vision for future visitor engagement, online and on-site, and the responsibility fell on NaviPartner and the NP Attraction software suite.
NP Attraction was chosen to handle Ticketing, Membership Management, Access Control and to provide back-end for the new headless commerce setup.
The museum needed a solution that wasn’t just robust but could scale effortlessly with each spike in visitor count. For periods averaging a footfall of over 8.000 daily visitors.
”Navigating through operational- and IT bottlenecks can be like walking through a constantly changing maze. Ambitious attractions need a partner who can decode complexity. A partner that can help craft a simple, smooth, enjoyable experiences, ensuring that the art lovers have a pleasant experience.
Kasper ClausenSales Manager, NP Attraction
Our approach: NP Attractions at play –
Tailoring unified commerce for MUNCH Museum’s ambitions
One of the standout features of NP Attractions was its unparalleled scalability, so we didn’t have second thoughts when choosing a solution.
MUNCH Museum’s unique position in the art world meant that they needed a solution capable of handling extreme fluctuations in visitor counts. We rose to the occasion, ensuring that our systems could effortlessly manage the surge of visitors during major exhibitions without compromising on performance or user experience. Our dedication to continuous improvement and innovation enabled MUNCH Museum to offer a seamless experience even during peak times.
Our NP Attractions suite proved to be the perfect match for MUNCH Museum’s ambitious goals. Comprising highly scalable SaaS products, NP Attractions empowered the museum with efficient physical and online ticket sales, member management, access control on physical turnstiles, and seamless back-office operations, including bookkeeping, ERP, and stock management. Together, we integrated these solutions seamlessly into MUNCH Museum’s existing infrastructure, ensuring a unified and cohesive visitor experience.
Results: Crafting a seamless customer journey
With the rollout of NP Attractions, MUNCH Museum took a significant leap forward in its operations. The unified commerce strategy improved guest experiences, streamlined the management process, and boosted operational efficiency, further solidifying MUNCH’s position as a world-class museum.
The transition to a new digital interface on the Optimizely platform marked a milestone. It’s the first time we deployed a completely headless Magento setup, enhancing the online user experience.
The new storefront, driven by the Magento backend, simplified and sped up the checkout process, also aligning with Norway’s legal accessibility requirements. This blend of simplicity and compliance in design meant visitors could navigate through the online platforms effortlessly, mirroring the inviting and enriching experience MUNCH offers offline.
Being part of this transformative journey with MUNCH was immensely rewarding for us.
MUNCH’s dedication to offering the best to its visitors inspired us to go above and beyond. The open communication between our teams fostered a strong partnership, allowing us to tailor our solutions to meet their unique needs while staying true to our values of innovation and accessibility.
”The transformation was astounding! Not only did we witness a dramatic improvement in how operations were managed, but the feedback from our visitors was overwhelmingly positive. NaviPartner ushered a new era of visitor experience at the MUNCH Museum.
Our key takeaways
As we reflect on this remarkable collaboration with the MUNCH Museum, we remain committed to our vision of being the preferred partner for organizations seeking unified commerce solutions. The success story of MUNCH Museum exemplifies the value enabled by our technology and consultancy services, and we look forward to empowering more ambitious customers with the very best solutions for years to come.
If you’re an organization with a drive for excellence, seeking scalable and innovative solutions to elevate your business, we are here to explore the possibilities with you. At NaviPartner, we turn ambition into reality.
