NP Ticketing –
A complete ticketing and visitor management system built for museums, parks, and other attractions.
NP Ticketing unifies all your ticket sales – online, on-site, and through partners – in a single solution. It handles complex ticket rules, dynamic pricing, payments, and access control – giving you full visibility of visitor flow and revenue in real time.
Trusted by leading attractions.
NP Ticketing is trusted by leading attractions such as MUNCH, Home of Carlsberg, and BonBon-Land. Built on Microsoft Dynamics 365 Business Central, it’s the proven backbone behind more than 10 million visits across visitor attractions every year.
Framing the future of visitor engagement at MUNCH Museum.
The MUNCH Museum, the largest single-artist museum globally and a world-renowned cultural hub, converges history, art, and culture to welcome a daily influx of over 8,000 visitors. With a resolute ambition to elevate the visitor experience, both in the physical and digital realms, and a vision to ensure seamless access control and streamlined operational management, MUNCH chose Navipartner and the NP Attraction suite, to take a central part of the transformative endeavor.
Crafting unique digital experiences and lasting memories.
Established in 1847 by J. C. Jacobsen, Carlsberg has been an integral part of Copenhagen’s fabric ever since. From corner kiosks to large supermarkets, as well as from lively bars to elegant restaurants worldwide, Carlsberg stands as one of the world’s leading brewing groups, boasting a compelling array of beer and beverage brands. Yet, amidst its triumphs, the brewery has encountered a distinctive challenge – they needed a visitor center that could live up to the brand’s impressive value and history.
Transforming the guest experience with IT solutions designed for sweet memories.
Since its very beginning, BonBon-Land has been all about creating unforgettable family experiences. Located 70 kilometers from Copenhagen, this beloved Danish amusement park spans 130,000 m² and delights visitors with candy-themed fun and playful charm. Opened in 1992 and now part of the Parques Reunidos family, BonBon-Land features over 60 rides, including four roller coasters, two water rides, exciting playgrounds, a pirate trail, and more. Beyond the rides, families can relax and refuel at the on-site restaurant or visit the colorful shop filled with sweets and toys, making every moment at BonBon-Land truly magical.
Unified Sales Across
Channels
Sell tickets wherever your visitors are – at the counter, online, at self-service kiosks, via mobile, or through resellers – all managed through one shared capacity logic.
All tickets, regardless of where they’re sold, are validated and tracked in the same system – ensuring consistent visitor data, high-level security, and simple reconciliation.
Real-time synchronization between webshop, point-of-sale (“POS”), and partner channels for a full omnichannel experience.
Shared validity and capacity rules across all sales and access points — or across multiple visitor attractions.
Physical tickets, digital passes, mobile wallet-based tickets, RFID wristbands, and more — all managed in one intuitive solution.
Extendable with retail, payments handling, membership management, food & beverage, and more.
Seamlessly connects with NP Ecommerce for unified online ticket sales, ensuring consistent pricing and live availability across your webshop and POS.
Flexible Ticket Types
and Pricing
Handle all types of admission – individual, family, group, or discounted – without complexity. Each ticket type can include its own rules for validity, capacity, or pricing.
You can:
Create any ticket combination: single-day, multi-day, event-based, or membership-linked.
Apply advanced capacity management to prevent overcrowding.
Enable timeslot bookings to distribute visitors evenly throughout the day.
Use Dynamic Pricing to adjust prices automatically based on demand, weekday, or season.
Integrates with NP Member Management for seamless member benefits, renewals, and loyalty-based access.
Customer success:
At Home of Carlsberg, dynamic pricing and timeslot sales improved visitor distribution and boosted online ticket sales from 6.4% to over 50%.
Integrated Payments,
Access & Hardware
NP Ticketing combines ticketing, payments, and access control into one efficient workflow. From sale to entry, every interaction is logged, validated, and processed through integrated hardware and software.
Includes:
Integrated card and mobile payments at POS and self-service stations.
Support for barcodes, QR codes, and RFID/NFC (including wristbands).
Full hardware integration with turnstiles, speedgates, kiosks, and handheld scanners.
Offline fallback ensures uninterrupted operation even with unstable connectivity.
Combined with NP Access Control and NP POS Hardware, you can connect turnstiles, kiosks, and mobile scanners for effortless visitor flow and smooth entry experiences. Whether visitors buy online or on-site, they can scan themselves in seconds — improving throughput and reducing staff load.
The ticketing solution we had before was ancient. The ticketing system and how we welcome our visitors are top-notch. With the ticketing system, ticket printers, and annual card machines we have reached the level of professionalism that we were looking for. Our visitors now get a fast, smooth ticketing experience that can hardly get any better. It just works.
Jens P. Jeppesen
Aquarium and Museum Director, The Øresund Aquarium
Reach More Visitors and
Automate More Work
Expand your sales and marketing reach – without adding manual work.
NP Ticketing integrates seamlessly with Online Travel Agents (OTAs) such as GetYourGuide, Tripadvisor, and Viator, ensuring shared capacity and pricing consistency across all channels.
Learn more about NP OTA – our solution for connecting with major online resellers like Useeum and city card providers.
Combine NP Ticketing with NP Engage & Automate to create automated communication flows:
Pre-visit reminders, upsell offers, and directions.
During-visit promotions and loyalty triggers.
Post-visit feedback requests and membership invitations.
With self-service kiosks and unmanned entry options, attractions can reduce queue times and staffing needs while giving visitors more control over their experience.
Insights and Control with NP Attraction Reporting
Every ticket sold, scanned, or refunded is tracked in NP Power BI for Attractions, giving you complete visibility over your operations.
Interactive dashboards display sales performance, visitor flow, capacity utilization, and historical trends — helping management plan, forecast, and optimize daily operations.
Key metrics include:
Real-time visitor counts per entry point or timeslot
Ticket sales by channel and type
Peak-hour analysis for staffing and scheduling
Dynamic pricing performance over time
These insights enable managers to make faster, data-driven decisions that enhance operational efficiency while improving the overall visitor experience.
Results That Matter
Leading attractions across the Nordics rely on NP Ticketing for
reliability, speed, and data-driven operations.
CASE STUDY
Framing the future of visitor engagement
at MUNCH Museum with NP Attraction
Yearly visitors
1.5
+
Daily visitor footfall
8
+
The Difference
Uncompromised performance
during peak exhibition times.
CASE STUDY
Connecting poetry, heritage and technology:
Museum Odense boosts visitor satisfaction with NP Ecommerce
Yearly visitors
400.000+
The result
The museum now operates on the latest Magento version, including all security patches and enhancements.
CASE STUDY
Home of Carlsberg: Crafting unique digital experiences and lasting memories that go beyond just enjoying great beer
Online ticket sales
surged from 6.4% to
60%
Net Promotor Score
88NPS
Net Promotor Score
Probably the best digital experience in Copenhagen.
CASE STUDY
Easing entries with mPOS at
Egeskov Castle
Annual visitors
250k+
Years of history
460+
The difference
Adoption of an integrated
mPOS ticketing system
CASE STUDY
How BonBon-Land transforms guest experience
with IT solutions designed for family fun and sweet memories
KPI’s
POS devices implemented: 50+
The result
130,000 m² park area fully covered with unified IT infrastructure.
Robust Hardware for Uncompromised Performance
Extend your efficiency into the physical realm with our state-of-the-art hardware solutions, including advanced ticket printers and more, ensuring reliability at every touchpoint.
FEATURED HARDWARE
Jonas Myhlius
Sales Director – Retail
[email protected]
Vanja Blagojevic
Head of International Sales
[email protected]
Peter Johansen
Sales Director – Attractions
[email protected]
Stefanija Vincic
Business Development Representative
[email protected]
Sara Atanaskovic
Business Development Representative
[email protected]
Darijan Stankovic
Business Development Representative
[email protected]
Explore our customer stories
How BonBon-Land transforms guest experience with IT solutions designed for family fun and sweet memories
Case Study, NP Attraction, NP Hospitality, NP Pay, NP Retail, NP Store Assistant
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Crafting unique digital experiences and lasting memories that go beyond just enjoying great beer
Case Study, NP Attraction, NP Ecommerce
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MUNCH Museum’s Future Visitor Engagement with NP Attraction
Case Study, NP Attraction, NP Ecommerce
Read More