Tivoli Friheden’s
Digital Leap Forward
Since 1904, Tivoli Friheden has been the go-to fun spot in Aarhus, blending classic amusement with a dash of modern allure. However, to keep the fun wheel turning smoothly, a digital touch was essential. With NaviPartner’s unified IT solution, Tivoli Friheden not only modernized its ticketing system but also got a peek into its guests’ preferences, boosting marketing efforts and enhancing the amusement park journey for everyone.
Amusement tradition
The Difference
Prepped for the future with a tailored, industry-specific IT landscape
The Challenge: Enhancing the visitor experience with smart ticketing
Tivoli Friheden, while an age-old center of joy, needed a fresh, digital pulse to keep the laughter and cheers ringing. The old way of doing things was friendly but slow. Besides the typical amusement, this Attraction business offers concerts, theater shows, and a wide range of events. All calling for a unified IT solution.
Even though transitioning to the new digital era represented a step into the unknown, Tivoli Friheden knew that a fast, easy ticketing system would make a huge leap forward.
”We save a lot of internal resources as all former manual processes now are completely automated and all systems fully integrated with Dynamics NAV.
Morten Palm AndersenSales and Marketing Manager, Tivoli Friheden
Our Approach: A ticket
to transformation
The route chosen was clear – a unified IT solution with NaviPartner at the helm. The objective was to centralize all IT functions into one robust system, easing the process from ticketing to in-park assistance. The vision was to evolve, not just to meet the demands of today, but to be well-prepared for the trends of tomorrow. We launched the venture, transforming manual processes into automated wonders, ensuring that every ticket sold, either online or at the gates, was a passport to a realm of joy, minus the hassle.
Results: Future-proofing
amusement
Many of the entertainment park’s guests now buy their tickets online. On arrival, they use the ticket scanner at the entrance or get help from the staff with handheld devices in front of the park. Tivoli Friheden’s shift to the digital side didn’t just smarten up operations; it opened doors to understanding guests better. Every ticket sold online or at the gate now comes with a slice of insight, helping shape future attractions. The automated system didn’t just cut down the queues, it provided a smooth, data-driven ride, ready to zoom into the future with confidence.
We have a system in place that makes it much easier to obtain and store data. Now we know who is visiting the park and can use this knowledge to create efficient and targeted marketing campaigns. Moreover, our IT landscape has been completely streamlined with a system that is tailored to the entertainment industry and to our specific needs now and in the future
– Morten Palm Andersen, Sales and Marketing Manager at Friheden.
